Primary colours
Our key colours that represent our brand. The following details the colour values for various digital and print application. It is important that these colours are consistent.
Orange
RGB — 236 / 90 / 41
CMYK — 0 / 65 / 100 / 0
HEX — EC5A29
PMS — Orange 021 C
Blue
RGB — 0 / 24 / 86
CMYK — 100 / 90 / 13 / 71
HEX — 001856
PMS — 2768 C
Neutrals
This selection of colours provides depth and contrast for layouts and legibility. The use of white is very important in keeping communications clean and approachable - whilst also providing the contrast that gives our primary brand colours maximum impact.
Black
RGB — 0 / 0 / 0
CMYK — 0 / 0 / 0 / 100
HEX — 000000
PMS — Black C
Dark gray
RGB — 43 / 43 / 43
CMYK — 44 / 34 / 22 / 77
HEX — 2B2B2B
PMS — Cool Gray 11 C
Light gray
RGB — 245 / 245 / 242
CMYK — 4 / 2 / 4 / 8
HEX — F5F5F2
PMS — Cool Gray 1 C
White
RGB — 255 / 255 / 255
CMYK — 0 / 0 / 0 / 0
HEX — FFFFFF
Tints
To help with various outputs of the technology, we have various tints of the primary colours to represent a range from high to low, or within a heat map, hot to cold.
Orange Tint 1
RGB — 255 / 130 / 77
HEX — FF824D
Orange Tint 2
RGB — 255 / 192 / 166
HEX — FFC0A6
Orange Tint 3
RGB — 255 / 223 / 210
HEX — FFDFD2
Blue Tint 3
RGB — 232 / 233 / 238
HEX — E8E9EE
Blue Tint 2
RGB — 175 / 179 / 194
HEX — AFB3C2
Blue Tint 1
RGB — 93 / 102 / 133
HEX — 5D6685
Balance
To create the right tone for the brand, it is very important that colours are used proportionally and for the right purpose. The primary brand colours should be used in maximum impact areas - as well as key highlight colours on neutral backgrounds. Ensuring that white space allows for hierarchy and impact - and the neutral gray can allow for break up of sections whilst reading.
Accessibility
Here are the available colour options to ensure digital communications pass accessibility tests and allow all users to enjoy reading our copy, as well as being rearded by search engines.
